Information sells well – online and offline. The difference is that online information gives the reader instant gratification. You just point, click and read. No traveling to bookstores or waiting for your order to come in.
So how do you harness this power? How do you make this work for you?
Ebooks are a powerful viral marketing, affiliate marketing and direct response marketing technique in one package.
Just imagine selling your ebook to a customer but the income doesn’t stop there. You have back links in the book (affiliate links) pointing to other software and information products your reader may need. You have also added this customer to your list, which allows you to market to them in the future.
Never recommend a product or information that you haven’t already read or used yourself. These are your readers who will come to depend upon your recommendations and when those recommendations result in something that is valueless you have lost not only one sale but many down the road.
There are no copy costs, delivery costs, postage costs, printing costs and friends can share freely across the Internet, from sea to shining sea!