As an online marketer or business owner who is advertising and promoting products and services online, one of the significant selling methods you ought to be acquainted with and be aware of is on page keyword optimization. Keyword optimization is an essential part in the SEO process. This is very significant because the keywords or key phrases serve as the link of the website to potential customers or target audiences. By means of typing the keywords or key phrases in the search engine boxes, they are able to hit upon your website. But this can only happen if you have a high ranking in the search engines since most of the visitors only click the first ten sites that they see in the search engines. This is the reason why there is a need to optimize and analyze very well the keywords used in the marketing process.  Read more...

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Grasping Good Google Snippets

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Home Page > Internet > SEO > Grasping Good Google Snippets

Grasping Good Google Snippets

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Posted: Apr 20, 2010 |Comments: 0
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If you’re like many web users, you may not even know what a “Google snippet” is, how it should be structured, or even why you should care. But when it comes to optimizing your small business web site, it’s definitely worth knowing what a Google snippet really is, and what you can do to make sure it is structured properly so you can improve your web site’s performance in the search engine results.

A Google snippet is the descriptive text that displays right after the title (the blue, underlined link) on the search engine results page. A snippet is displayed as black text, and sits right above the URL link, which is displayed in green:  Read more...

Continue reading " Grasping Good Google Snippets "