So what is a vlogger?

A “vlogger” is a video-blogger – essentially, someone who uses first person, piece-to-camera videos to discus, inform and interact with an online audience. This form of online communication has become hugely popular in recent years thanks to the success of online video-sharing sites like YouTube, evolving from a bedroom pastime to an increasingly effective form of Internet advertising.
For example, the popular online “how-to” video website Howcast recently released a recruitment video in search for a vlogger to become the key face of their website. The position was created because the company wanted to expand it’s online presence and having found success in video, had a great understanding of how big a part video plays in online marketing.
Why you should vlog?
Having an employee or ambassador vlog for your organisation is a fantastic way to interact with a very broad audience. A good vlogger can provide a friendly and memorable face to a company; as well as personifying it’s character and brand values.
